My Why (a/k/a Creative Control)

Over the last two years, I have been hearing a lot about identifying my WHY. See, when you walk the plank and dive into the sea of entrepreneurship, you have to have a really strong reason to keep you motivated. Unlike a traditional job where you are paid consistently, earning money as an entrepreneur is much seeing like seeing a double rainbow: it exists, you don’t know when you’ll see it, but when you do, WOWZA.

Money cannot be my why. Otherwise, I would have cut and run ages ago. I kept hearing about “time freedom” and “residual income”. I tried those out for a while, but they really didn’t motivate me enough.

Then, I explored my family, my children, and ME as my whys. It worked for a little while, but it still wasn’t the real reason why I plunged into my own business. (Although these three reasons are fundamentally woven into my desire to be better, every day.)

Then, like most magical things do, it hit me like a ton of bricks: CREATIVE CONTROL.

Just like that, it all made sense to me. Everything that I struggled with about the traditional employee/employer model, everything that irritated me about a M-F, 9-5 kind of job came down to a lack of CREATIVE CONTROL.

I’ll dive deeper into what creative control means to me in my next post. For now, I invite you to explore your WHY. Try on a few different reasons. See how they feel.  If they stick, keep them. If they don’t, explore other ones. Once you identify your WHY, you’ll experience a spine-tingling, hair raising, jump-up-on-the-couch experience that will overwhelm you with joy.

Keep at it.  It’s worth it.

What is your Why?